The usage of smartphones is growing at a rapid pace. Mobile phones have become a need for every person around the globe. However, now it has been extended to the organizational level. Similarly, Customer Relationship Management (CRM) software is grooving to the industrial operations for a seamless workflow. The combination of both growing technologies tends to provide an exceptional customer experience.
The new yet emerging concept of ‘Mobile CRM’ promises to ensure streamlined processes for sales and marketing. For organizations as well as for the customers, this new trade increases customer retention and productivity at the same time.
What is Mobile CRM?
Mobile Customer Relationship Management or Mobile CRM, is a tool that is particularly designed to operate all the CRM operations through smartphones and tablets. Through mobile, the sales team could easily get access to all the customer data in real-time. It is crucial especially when the salesperson is out of the field and have to attend urgent call or scheduled meetings.
Businesses are vigilant in the adoption of technological solutions. As the digital space is gaining ground in the lives of people, innovation thus has become the expectation of customers. To enhance customer experience, mobile CRM serves as a one-stop solution that aligns well with the needs of the organization and ultimately operates as per the interests of customers.
Read More: The Role of CRM Software in Increasing Retail Productivity, Sales, and Revenue
Growth of Mobile Usage and CRM Adoption
The exponential increase in the adoption of mobile CRM can be seen. The forecast says that by 2021, there would be about 3.8 billion mobile users worldwide. Another report by Forester says that by using mobile CRM, about 50% of teams have improved their productivity. The Internet-based devices such as mobiles, tablets, etc. deliver an enhanced customer experience.
Mobile CRM does not only increase the level of productivity in an organization but it also helps in customer acquisition and seamless workflow management. Due to a wide range of benefits mobile CRM provides to customers, the forecasts demonstrate that it will grow to several hundred million in the next few years. The report by Statista found that countries such as the United States, India, China, etc. have the highest number of smartphone users. Each of these countries tends to surpass 100 million smartphone users.
Read More: The Impact of Technology on Existing CRM Solutions
Why Mobile CRM matters for Businesses?
Mobile CRM is playing an instrumental role in every organization. Manual data management, sales funnel management, and marketing campaigns are time-consuming and overwhelming processes. Advanced mobile CRM incorporates all the functions of an organization in a unified place to help business administration get quick access to data. To manage all the daily operations in a highly organized and automated manner, businesses are taking full advantage of a centralized view of all customer data to make effective decisions. Instead of signing on the web, salespeople can access the whole insights about customer data on mobile phones. At any time, the data can be accessed and the deal could be made accordingly. Mobile CRM contains all the advanced features and characteristics that are present on the web CRM.
The following are some benefits of mobile CRM that make the operational infrastructure of the business smooth:
- Mobile CRM helps in easy monitoring and tracking of customer transactions, dealings, and communications in the enterprise.
- It provides quick access to customer’s personal and financial information when needed.
- The organizations using mobile CRM tend to close more deals with potential clients.
- Mobile CRM speeds up the sales process and provides a friendly interface to interact with customers as well as with the team members.
- It helps improve relationships with customers that ultimately boost up the rate of customer retention.
- Mobile CRM gives insights to the organizations when it comes to checking the performance of marketing campaigns.
- Through mobile CRM, organizations can address the follow-ups and meetings with customers in a highly streamlined manner.
- Mobile CRM can be used to manage the schedules or perform a throughout data analysis through a smartphone.
- It helps generate reports and other important files in a unified interface for easy lookup and edits.
Read More: What are the Advantages of CRM for your Business?
Thus, businesses of all sizes are investing in the mobile-capable CRM platform as it streamlined all the operations of business modules. It eliminates the overhead of traditional CRM systems and makes them smooth enough to increase business productivity, get enhanced customer retention, and increase business revenue. Whether you are a startup or a large enterprise. Techloyce with its certified experts provides consultation services and helps businesses integrate their infrastructure with mobile CRM for easy operation handling. From training to integration, Techloyce assists businesses in streamlining their daily operations.
Conclusion
To sum up, organizations that opt to get a competitive edge in the market are more inclined towards the adoption of mobile CRM. The seamless approach towards customer data increases the chances of acquiring customers. A salesperson can get access to customer data through mobile at any time. This mitigates the risks of missed meetings or scheduled calls. Thus, mobile CRM gives wings to business productivity and ultimately the revenue.
